So that’s a good way to clearly state once for all what Balsamiq is about. It made sense to do it right now as a lot of things are happening in the design tools market at the moment. Recently we decided to pull the trigger and change the name to Balsamiq Wireframes. Mockups are usually designs with higher fidelity, like things you do in Sketch or Photoshop. The term "mockup" refers to something different than what we provide with Balsamiq which is actually wireframe.
#BALSAMIQ WIREFRAMES TO GO PROFESSIONAL#
I have a developer background and I’m not a professional designer so when I founded the company I chose the name mockups because this is how we used to call wireframes at my previous job (note: at Adobe).
Honestly Balsamiq Mockups was the wrong name for our tool. We noticed you guys recently dropped the word “Mockups” in Balsamiq to replace it by “Wireframes”, could you tell us more on your strategy here? They tend to use our tool at the beginning of each project. They use Balsamiq to communicate with their clients in order to gather better requirements so there is less risk of feature creep later down the line. Such profiles account for around a third of our users as well.įinally, the last third of our user base is composed of developers and people working in web or development agencies. Balsamiq is very useful for them because it’s a very easy tool compared to complex prototyping tools. They generally don’t have a UX designer in-house so they have to start all by themselves. Basically people who have to act as a designer. Then we have a lot of founders, entrepreneurs and product managers. They usually use Balsamiq for the wireframing phase for themselves or to make sure that clients understand that wireframes are just wireframes and not the final product. They represent about a third of our customers. How would you describe your typical customer?īalsamiq is useful for several types of people.įirst, there is definitely a big chunk of UX designers using Balsamiq as part of their toolset along with Axure, Adobe Photoshop, Sketch or Invision. Now let’s give him the floor.īalsamiq recently reached a new milestone with half a million customers using the software. Peldi kindly took the time to share with us his feelings about the past decade and the things we should expect from Balsamiq and the design tools market in the years to come. This is also the reason why we decided to develop a feature dedicated to Balsamiq design files within Yotako. Balsamiq will celebrate its 10 years in business this year and has become the leader of the wireframing market.
Peldi is the founder of Balsamiq, the famous wireframing tool, and one of the pioneers of the design tools market. Who better than Giacomo Guilizzoni aka Peldi to discuss the evolution of design tools.
#BALSAMIQ WIREFRAMES TO GO SERIES#
To start our series we wanted to tackle the question of design, and in particular what we should expect from design tools in the future. Here is the first article of our blog series on the evolution of web & mobile development.
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